50
moss rug
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.25avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,469.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Okay$13.70–$302.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 358K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand