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moana blanket
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.41–$63.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,751.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 78K searches