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Launch itA $16.2M/yr market growing +0.2% this quarter with returns at 2.4% — clears our launch bar.
Market size
Incredible$16.2M$16.2M/yr · 32.8M searches
Avg price
Incredible$39.51avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$5.87–$138.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,956.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale