47
mini taper candles
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$6.38–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,860avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 87K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand