56
mini incense sticks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$7.09–$41.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$312K$312K/yr · 288K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,906.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand