63
milk frother
Launch itA $24.8M/yr market growing +1.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$24.8M$24.8M/yr · 14.5M searches
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$5.30–$67.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad29,361.8avg incumbent reviews — the moat a new listing must climb