59
mezuzah
Worth a lookShows a sweet-spot price point ($22.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Review moat
Great317.69avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.44–$79.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$385K$385K/yr · 476K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand