42
metallic balloons
Skip itSoft demand (-6.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.69–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,548.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Market size
Bad$92K$92K/yr · 251K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch