64
metal signs
Worth a lookShows no brand lock-in (top 5 brands take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible17%top-5 brand share — no brand owns this niche
Competition
Incredible11%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Review moat
Good518.43avg incumbent reviews — the moat a new listing must climb
Market size
Good$431K$431K/yr · 1.5M searches
Price range
Good$2.38–$156.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand