46
menorah
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.56avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great458.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$0.01–$160.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$313K$313K/yr · 865K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch