57
memorial blanket
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.25avg listing price — sweet spot $15–$100
Price range
Incredible$17.55–$59.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Good635.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 244K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch