46
mellow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great234.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.88avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$23.09–$140.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Market size
Okay$158K$158K/yr · 274K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price