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mean girls merchandise
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Review moat
Great294.12avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.29–$106.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 225K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch