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mauve blackout curtains
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Great$14.30–$57.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,241.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 102K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate
Signals High Returns