48
mattress plastic cover for moving
Skip itA small market ($86K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Price range
Good$5.90–$29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,677.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 67K searches