45
matted frame for 5x7 picture
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.86–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,578.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 56K searches