46
matcha sifter
Skip itSoft demand (+3.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.05–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,831.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 189K searches
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier