68
matcha set
Launch itA $8.2M/yr market growing +3.1% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$8.2M$8.2M/yr · 8.4M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.24–$36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,317.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand