72
masters degree
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+117.7%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Review moat
Great213.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Great$5.78–$44.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 109K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality