64
mason jars 32 oz
Launch itA $1.4M/yr market growing +15.8% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$23.71avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 946K searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$9.77–$37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,017.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality