34
martha stewart cookware
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$105.63avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 247K searches
Price range
Okay$50.72–$244.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,261.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price