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marriott pillows
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$78.61avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$25.93–$164.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$228K$228K/yr · 63K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad68,218avg incumbent reviews — the moat a new listing must climb
Signals High Price