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marigolds for dia de los muertos
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.15avg listing price — sweet spot $15–$100
Price range
Great$6.87–$41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good516.26avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$60K$60K/yr · 155K searches