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margarita salt
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good753.34avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Market size
Good$420K$420K/yr · 288K searches
Price range
Good$3.17–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality