64
margarita kit
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Great$6.76–$57.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good909.19avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 310K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand