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magic the gathering blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.43avg listing price — sweet spot $15–$100
Price range
Incredible$17.22–$49.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great253.44avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier