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madeleine pan
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Price range
Great$8.63–$40.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good527.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$298K$298K/yr · 236K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch