40
luxury blanket
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.07avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$21.36–$185.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$148K$148K/yr · 234K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,568.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Signals High Price