36
lucky one birthday decorations boy
Skip itSoft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.82avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.42–$23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 57K searches
Growth
Bad-91.8%90-day search growth — must beat 0% to launch