47
lower back support for sleeping
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.27avg listing price — sweet spot $15–$100
Price range
Great$11.29–$62.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$200K$200K/yr · 251K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad4,945.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch