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50

long burning candles

Worth a look

Shows a sweet-spot price point ($23.11 avg), but soft demand (-34.3% this quarter) keeps it on the watch list.

Market size 15Growth 8Conversion 37Competition 80Returns 91Price range 82Avg price 95Brand share 79Review moat 25Quality gap 42

Avg price

Incredible$23.11

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.08–$45.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,180.49

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 86K searches

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Reviews