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linnea candle
Launch itA $3.2M/yr market growing +7.0% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.2M$3.2M/yr · 1.6M searches
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$11.96–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,474.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand