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lily of the valley
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Review moat
Good523.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.70–$37.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 342K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand