51
lilac candle
Worth a lookShows low returns (0.6%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.99–$26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,682.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$145K$145K/yr · 104K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch