43
lightning mcqueen balloon
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Review moat
Great364.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.95avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.55–$22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 109K searches