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light up leis
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.96avg listing price — sweet spot $15–$100
Review moat
Great291.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.77–$134.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand