54
light blue throw blanket
Worth a lookShows a sweet-spot price point ($21.13 avg), but a deep review moat (12,029 avg reviews) keeps it on the watch list.
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.03–$43.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$495K$495K/yr · 945K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,028.65avg incumbent reviews — the moat a new listing must climb