51
light blue duvet cover
Worth a lookShows a sweet-spot price point ($43.64 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$43.64avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$18.07–$141.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Market size
Okay$141K$141K/yr · 253K searches
Review moat
Bad6,788.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Returns