55
le labo candle
Worth a lookShows a thin review moat (150 avg reviews), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Review moat
Great150.33avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 688K searches
Avg price
Great$85.43avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$18.12–$219.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price