54
lavender wreath
Worth a lookShows a sweet-spot price point ($28.35 avg), but soft demand (-32.0% this quarter) keeps it on the watch list.
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Price range
Incredible$16.99–$63.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great301.68avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 107K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand