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lap blankets for elderly
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.83avg listing price — sweet spot $15–$100
Price range
Great$7.66–$59.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 274K searches
Review moat
Bad16,164.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand