60
lanterns to release in sky
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Review moat
Great327.33avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$8.57–$41.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$59K$59K/yr · 238K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale