50
lamp oil
Worth a lookShows low returns (0.7%), but soft demand (-38.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$22.71avg listing price — sweet spot $15–$100
Price range
Great$11.50–$50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 607K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,495.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-38.6%90-day search growth — must beat 0% to launch