49
lace fan
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great208.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.80–$50.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 119K searches