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knox incense cones
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good515.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$6.58–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 18K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand