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knit pillow

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A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 17Conversion 8Competition 50Returns 25Price range 73Avg price 88Brand share 56Review moat 52Quality gap 43

Avg price

Great$20.08

avg listing price — sweet spot $15–$100

Price range

Good$6.38–$37.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,426.27

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 108K searches

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