50
kitchen soap tray
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but soft demand (+3.0% this quarter) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.46–$31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$354K$354K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Review moat
Okay2,866.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.0%90-day search growth — must beat 0% to launch