32
king size weighted blanket
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.65avg listing price — sweet spot $15–$100
Market size
Good$323K$323K/yr · 383K searches
Price range
Good$36.51–$158.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,911.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Signals High Price