55
kids toothbrush holder
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-1.9% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$5.24–$33.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$196K$196K/yr · 484K searches
Review moat
Okay2,557.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand