45
kids heated blanket
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.71avg listing price — sweet spot $15–$100
Price range
Great$11.71–$60.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,231.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 231K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand